About This Poster
As an enthusiast of vintage and historical things, I kept coming back to one theme for “A New England Brew”... the American Revolution. What if Paul Revere’s famous ride was actually an adventure to snag a new beer release? I explored that concept with simple lines, an industrial aesthetic and two splashes of color for those beacon-like brews.
This poster design is part of A New England Brew, a collaborative event hosted by BSDS in conjunction with Backlash Beer Co. in Boston, MA. Twenty eight contributing designers were asked to interpret the theme “A New England Brew” through the medium of an 18x24-inch poster. All profits will benefit Artists for Humanity, an organization which helps under-resourced youth into paid employment in the arts.
Michael Penda is a Boston-based craft beer nerd who daylights as a freelance brand designer. Born and raised in the bustling metropolis of Tolland, CT, his love for design is only matched by the breadth of his sock collection and the severity of his peanut allergy.
• For indoor use